RPA for E-commerce: How a Cross-Border E-commerce Automated Ad Creation
by Bella·
In the fiercely competitive world of global e-commerce, two factors determine success: blazing speed and surgical precision. For a leading e-commerce firm, these weren't just advantages—they were a matter of survival. They recognized that achieving a decisive edge would require a strategic shift toward intelligent automation.
This case study reveals how an intelligent automation-powered transformation propelled our client—a cross-border e-commerce company—to unprecedented efficiency across their marketing, supply chain, warehousing, and finance departments.
The Ad Campaign Revolution: From Hours to Seconds
For any Amazon seller, launching new products is the key to business growth. However, the client's manual ad creation process was a major bottleneck. Each of their six Amazon operations specialists managed around 10 new products per month. Each product required hundreds of manual ad creations, consuming 1-2 hours of repetitive, error-prone work per product. This manual grind severely limited the pace of new product launches.
The company recognized this was a prime opportunity for automation. They introduced AutomaRPA and made a leap from manual effort to automated efficiency.
The Solution
Standardized Process: The team first standardized the entire ad creation workflow, from defining SKU ad information and logging into the platform to data reading and ad campaign publishing.
Rapid Automation: AutomaRPA's "Ad Creation Accelerator" was developed and deployed in just one week, fully automating the entire process.
Risk Mitigation: Automation eliminated the risk of human error, ensuring stability and consistency in ad campaigns.
The Results
A Quantum Leap in Efficiency: Ad creation time for a single new product was reduced from 1-2 hours to seconds.
Significant Time Savings: The 6 operations specialists now save a combined 120 hours of work per month, freeing them from manual labor.
Strategic Value: The newly available time is now spent on high-value tasks like optimizing ad strategies and data analysis, not on repetitive clicks.
Building a "Data Brain" for Reviews: RPA + Excel for Smarter Decisions
As a brand-focused e-commerce company, customer reviews on the Amazon platform were a core resource for product iteration and operational decisions. But manually collecting, translating, and analyzing thousands of daily reviews was labor-intensive and prone to missing key insights or risks.
The client’s team solved this by combining Automa RPA with Excel to build an intelligent review management system. This transformed their process from a manual inspection to an intelligent, data-driven approach.
The Solution
Automated Data Collection: Automa RPA automatically pulls customer review data every two hours, cleaning and structuring it into a spreadsheet.
AI-Powered Analysis: The system uses AI to automatically translate reviews and a custom model to predict rating trends, allowing RPA to prioritize and auto-respond to low-star reviews.
Real-time Alerts: The system automatically pushes alerts for abnormal data, allowing the operations team to respond to negative feedback instantly.
The Results
Increased Efficiency: Saved 1-2 hours of manual review analysis per day.
Enhanced Risk Control: Real-time alerts for low-star reviews significantly improved the response speed to customer complaints.
Drives Product Innovation: The structured and analyzed review data now serves as a key resource for optimizing product design and strategy.
Best Practices: From Pilot Projects to Enterprise-Wide Adoption
The two scenarios highlighted above are just the tip of the iceberg. Within just over six months of introducing AutomaRPA, the client has successfully deployed over 60 applications across 9 departments. These include tasks like syncing AliExpress inventory, integrating with TikTok order placement, and automating customs file uploads and tax rebate entries.
Their secret to this rapid, high-value deployment? A standardized RPA project management process (SOP) that covers everything from demand submission and evaluation to development, deployment, and maintenance. This process, combined with a visualized project dashboard, ensures every automation project is executed with precision and efficiency.
This is a testament to how intelligent automation can drive real, measurable change. Is your organization ready to transform its operations and gain a decisive competitive advantage?
Contact us today to learn more about our Automa RPA or request a free demo and let's discuss how Automa can help you automate your business processes.
